Lecter in March 2011, signed a deal with Warner Bros. Bronson, who came out of left field with the raw independent release Dr. Rosenberg, a Motor City-native known as one of the most powerful figures in hip-hop as of late, took Bronson under his wing one year after the Queens-bred rapper popped up. Across the street, at eye level, is a several-story sign that reads: “Detroit Now Hiring.” It’s a warm Monday afternoon less than a week later and Shady Records co-founder Paul Rosenberg, who now manages Bronson, as well as Eminem and the pop-punk band Blink-182, quietly walks into his office on the sixth floor of 151 Lafayette Street. (Bronson has more than four times as many followers on Twitter at 235,000 and rising.) His blunt and sarcastic responses resonated as always with fans, and the response on Twitter and Facebook made you wonder who benefited more-Bronson or the ESPN sports talk show. Bronson appeared on ESPN’s Highly Questionable in early March to promote his new album. The 13-track album’s guest vocalists are all industry comrades, if not old friends, but at the end of the day no rapper on the roster is bigger than Bronson.Īs expected, there’s no shortage of media interest with Billboard, Pitchfork, and a buffet of hip-hop websites and magazines lined up to talk.
Wonderful features production from many of the beat makers Bronson built his celebrity status with-the New York production duo Party Supplies, The Alchemist and Statik Selektah among them. The premier pitching staff in the game in my eyes.” “There are a lot of ways to mess up if you’re doing a big project with the wrong people,” the 31-year-old rapper, known by family and friends as Ariyan Arslani, says. When it comes to recording and performing music, he says it’s all about knowing which cooks to work with rather than worrying about having too many cooks in the kitchen. Wonderful on Monday, while continuing to host his popular online food show Fuck, That’s Delicious, says he’s thankful for the support of a record label and sponsors that allow him to do things his way. The Flushing, Queens, native, who released his debut major-label album Mr. ‘I’ve had time to look back at what I’ve done already and my thirst hasn’t been quenched.’ Since Bronson made a name for himself almost exactly four years ago, his lyrics have become increasingly sharp, his look (biiiig, bearded and orange) has become all the more untamed, and his tough public persona has turned, surprisingly, carefree. The half-Albanian, half-Jewish vocalist, who was fired from his job as a New York Mets chef before pursuing an independent music and cooking career, is becoming one of the most talked about rappers on the East Coast. It’s an unconventional success story, to say the least.
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